Your World-Class Team

Our team has worked with some of the worlds biggest brands, multiple start-ups and everything in between. With So Shall We we’ll give you a team that has every skillset needed for digital success. Imagine the impact we could have on your business? So, shall we?

Co-Founder & Managing Director


With over 9 years’ experience in client-side and agency management, Sam has developed advanced skills in brand development, events, digital marketing strategy & execution, data and insights, CX, customer lifecycle management, sales strategy and alignment, digital product development and digital transformation. 

He has worked across a number of well-known brands in the digital marketing space. These include FOX SPORTS, Uber, Amazon, National Geographic, AFL, NRL, BBC, My Muscle Chef, Steve Madden, Schneider Electric, Cricket Australia, Virgin Australia, MTV, Hyundai A-League, Supercars, Formula One, Clipsal, Bankwest, Australian Government, Taylors Wines, Netflix, Reece, Nickelodeon, Foxtel and many more.

Creative Director | Film & Photo


Videographer, Designer, Cinematographer, Photographer, Editor and Director. Sam bursts with creativity in every aspect of life. 

He has produced content for some of Australia's biggest brands including FOX SPORTS, Universal Music and Clipsal whilst also working with some of the brightest talents across the Influencer, Sport and Music realms.

He understands Digital Marketing and builds his content for purpose.

Social Director


The So Shall We Social Guru - Joanna is an experienced Account Manager specialising in Media Planning, Analytics, Social Media Advertising and Media Buying.

Her experience spans across a variety of different industries and businesses including My Muscle Chef, Paramount Pictures and ZAGG International.

She understands that brand + mathematics = success!

Senior Graphic Designer


Ellie is a creatively driven digital designer with vast experience in social media marketing and the advertising industry. 

Specialising in illustration, graphic design and 2D animation, Ellie has had the opportunity to construct quirky designs for a variety of Australia’s iconic brands including El Jannah, My Muscle Chef, Uber and Steve Madden.

Famous for content that jumps off your mobile phone and computer screens!

SEO and Blog Expert - The So Shall We Wordsmith


Bel started her career writing feminist-inspired articles for her dad.


That wasn’t as lucrative as it sounds – so she got a Bachelor of Communications in Creative Writing and a job at Madison magazine. When everything started going online, she did too.


Since then, she’s worked with a range of businesses – including Channel 7, The Salvation Army, and Clipsal – creating effective digital content.